Vehicle dealers
Bolt tracking onto every car you sell. Recurring revenue per vehicle, your dealership name on the platform your customer logs into.
Reseller platform · South Africa
White Label Vehicle Tracking
White Label Vehicle Tracking
for South African Resellers
Sell GPS vehicle tracking under your own brand. The Tracking Co’s platform runs on your domain, in your colours, with your name on every screen. White-label branding is included free with every TTC subscription — no setup fees, no platform fee, no minimum commitment. Used by dealers, insurance brokers, fleet consultants, security companies and integrators across South Africa.
- White-label included
- Your domain
- No minimum
- SA-hosted
01 · Plain English
What white-label vehicle tracking actually is
White-label means TTC’s tracking platform — the same one that runs operational fleets across South Africa — wears your brand. Your customers log in at your domain, see your logo, your colours and your company name. They never see The Tracking Co.
Under the hood, we still ship the hardware, run the servers, maintain the platform and push out software updates. You handle the customer relationship, set your own pricing, and keep the margin between what you pay TTC and what your customer pays you. One platform, two brands — yours in front, ours behind it.
02 · Who it’s for
Seven businesses that already do this well
If you have customers who’d benefit from tracking and you’d rather sell it under your name than refer them out, white-label is for you. These are the partner profiles we see most often.
Long-term car rental & subscription
Brand the tracker as part of your rental contract. Customers manage the vehicle through your portal, not a third party’s.
Insurance brokers
Bundle tracking with cover for a premium discount your underwriter approves. Branded portal earns you margin without adding admin work.
Fleet management consultants
Sell tracking and managed fleet services together. Your dashboard, your reports, your client relationship from quote to renewal.
Security & armed response companies
Add SVR-grade tracking to your existing offer. Same brand, same support number, one bill to your customer.
Agricultural co-ops & farming groups
Equip member vehicles, harvesters and plant with rugged tracking, branded for your co-op. Built for harsh SA conditions.
Courier networks & franchises
Roll out tracking across all franchisees on your domain, with central admin and reports across the network.
Not on this list? Talk to us anyway. There’s no formal vetting tier — if you have a customer base that could use tracking, we’ll work out whether white-label fits.
03 · What you can brand
Everything your customer sees
TTC’s admin lets you customise every surface a customer ever touches — without writing a line of code.
- Company name and description
- Frontpage logo
- Favicon
- Login page logo
- Login page background image
- Template colour theme
- Login page text, background and panel colours
- Custom domain via DNS routing
- "From" name on system emails
- No-reply email address
- Default language
- Default date and time format
- Default units — km, litres, metres
- Map zoom and default centre coordinates
Need a native mobile app in your branding too? We build white-labelled iOS and Android apps on demand at R750 per dev hour. Most partners launch on the branded web platform first — it works on every phone via the browser — and add a native app later when volume justifies it.
04 · Division of labour
What you keep, what we run
Clarity matters for partners. This is exactly where TTC’s role ends and yours begins.
You keep
Your customers and your brand
- The customer relationship — every conversation, every contract
- Your branding — logo, colours, domain, emails
- Your pricing — set whatever margin works for your market
- Sales and marketing — your channel, your funnel
- First-line support — you decide tone and SLA
- Your customer data — exportable at any time
We run
The platform underneath
- The platform — servers, software, releases, uptime
- Hardware supply — we ship; you choose your retail markup
- The recovery network — 24/7 SVR monitoring
- Software updates and feature releases
- Second-line technical support when you escalate
- POPIA compliance on the data layer
05 · Commercials
White-label is free. You pay TTC’s normal prices.
There’s no white-label tier, no setup fee, no contract. Buy hardware and subscriptions at TTC’s published prices, and the white-label branding is switched on at no extra cost — for as long as you remain a TTC customer.
White-label branding
Included free
from day one, no setup fee
Hardware
From R499
per device, bought outright
Subscriptions
From R50 / mo
per device, full features included
The margin between what you pay TTC and what you charge your customer is yours. No revenue share, no clawback. See full subscription pricing · hardware range.
06 · The platform
The same platform that powers operational SA fleets
When you sell TTC white-label, this is what your customer gets. Every feature, no paywalls, no upgrade tiers — the full platform from day one.
- Live GPS tracking — web platform and mobile app
- Full trip history, route playback and reports
- Geofencing and zone alerts
- Driver behaviour monitoring (FMC920/FMC880)
- Speed, after-hours and tamper alerts
- SARS-compliant business logbook
- REST API access and webhook events
- Sub-account structure for fleet customers
- Hardware range — OBD plug-and-play to rugged hardwired
- Optional Stolen Vehicle Recovery add-on
Want a closer look first? See the platform tour or read the API page.
07 · Decision guide
White-label, reseller, or build on the API?
Three ways to work with TTC. Pick the one that matches your model — or ask us, we’ll tell you straight.
White-label
- For
- Businesses that want a fully-branded tracking product without building software.
- You get
- The TTC platform under your brand, on your domain, with full admin control.
- Cost
- Free with any TTC subscription.
- Best when
- You have customers and want to sell tracking as your own service.
Reseller (no white-label)
- For
- Businesses selling tracking at a margin under the TTC brand.
- You get
- Standard TTC platform. Your customers, your margin, no rebranding work.
- Cost
- Standard subscription. Partner pricing on volume.
- Best when
- TTC’s brand works for your channel and you’d rather not maintain your own.
Build on the API
- For
- Software companies and integrators building their own product.
- You get
- REST endpoints, webhooks, real-time data piped straight into your stack.
- Cost
- Included in subscription. Custom dev at R750/hour.
- Best when
- You’re building something tracking is a feature of, not a product itself.
08 · Getting started
From conversation to live in two weeks
Most partners are live with their first customer within 7–14 days of the first call. Here’s how it runs.
- 1
Tell us about your business
One call. We learn your customer base, your existing offering and what you want the branded platform to look like. We confirm white-label is the right fit for your model.
- 2
Provision and brand
We set up your white-label instance — your logo, colours, domain, emails. Usually within 3–5 business days of the first call.
- 3
Hardware and training
First batch of devices ships. We walk your team through the admin panel and the API if you’re using it. Training is included, not billed.
- 4
Go live
Your first customer logs in to your branded portal. Ongoing support via WhatsApp and phone, 8am–5pm South African time.
09 · Common questions
Frequently asked questions
What does white-label vehicle tracking actually include?
A branded version of TTC’s tracking platform running on your domain, with your logo, colours and company name on every screen your customer sees. Your customers log in to your portal and never see The Tracking Co. TTC runs the platform, ships hardware and maintains the recovery network behind the scenes; you handle sales, branding, pricing and the customer relationship.
Is there a minimum number of vehicles or customers to qualify?
No. There is no minimum. You can switch white-label branding on from your very first device. We’d rather work with a serious partner who starts with one vehicle than someone who hit an arbitrary minimum on paper.
How much does the white-label setup cost?
Nothing. White-label branding is included with every TTC subscription at no extra cost — no setup fee, no platform fee, no per-seat charge. You pay TTC’s standard hardware and subscription prices, and the white-label configuration is switched on as part of onboarding.
How do partners make money on this?
You pay TTC’s standard prices and charge your customer whatever your market supports. The margin between the two is yours. There is no revenue share, no clawback and no obligation to disclose your end-customer pricing.
Can I use my own domain?
Yes. Your white-label instance has its own login URL, and you can point a domain you own at it via a standard DNS record. End customers see your domain in the address bar, not ours.
Can I have my own branded mobile app?
TTC has a native mobile app, but native-app branding is not switchable from the admin panel. If you need a fully branded iOS / Android app for your customers, we build them on demand at R750 per development hour. Most partners launch on the branded web platform first — it works on every phone via the browser — and add a native app later.
Who owns the customer data?
Your customer always owns their tracking data. As the partner, you have full admin access to every customer on your instance. TTC processes the data on the platform but does not sell it, share it or contact your customers directly.
What if I want to combine white-label with API access?
You can. API access is included in every TTC subscription. Many partners use the branded web platform for non-technical customers and pull live tracking data into their own systems via the API for technical or enterprise customers. Both work off the same back-end.
Where does TTC’s role end and mine begin?
TTC runs the platform, ships hardware, manages the recovery network and releases software updates. You handle sales, branding, customer support and pricing. If your customer needs something the platform doesn’t do, we can build it as paid custom development at R750/hour — that’s how partners get bespoke features without owning the codebase.
What’s the difference between white-label and just being a reseller?
A reseller sells the TTC product under TTC’s name. A white-label partner sells what looks like their own product, powered by TTC. Resellers do less branding work and use TTC’s reputation; white-label partners build their own brand equity. Both are valid — see the comparison above.
What if I want to leave the partnership later?
You can. There’s no partnership contract. White-label branding is tied to your TTC subscription. If you cancel the subscription, the branding switches off, but your customer data stays exportable and the hardware stays with you — your customers can move to another provider, keep their devices and continue.
Ready to sell tracking under your own brand?
Tell us about your business. One conversation, no pressure — we’ll walk you through how the platform looks in your colours and what onboarding looks like for your model.